Steve Ballmer still doesn’t understand social networking « Scobleizer

I think Scoble provides a good way of thinking about the value of online communities (and identities). Just like in the real world it is hard to have a strong, significant, or meaningful presence in many places at once. You have to choose, and then you build, and invest...

Money Quote:
"It is NOT about the technology. It’s about the community, and unless you have something that’ll convince them all to switch all at one moment you’ll never be able to take the market. Translation: it’s too late, people won’t leave the community even if you demonstrate 5x better technology."

And one last thing about the dismissive line of "I could do that if I wanted to", whether applied to software, Art, or cooking, or gardening, or almost anything. The best riposte is simply, "But you haven't"...

Steve Ballmer still doesn’t understand social networking « Scobleizer