Another reason to value customer marketing

"A person like yourself"

It's a powerful phrase, and as the study linked below indicates, a powerful source of persuasion. But how could it not be?
A person like yourself would almost necessarily provide exactly the advice you are looking for. Maybe the egotistical and/or aspirational among us would project this person like oneself to be a slightly better version of oneself, including slightly more intelligent, experienced, articulate, and so forth.
Of course one is also reminded of the old line: "I wouldn't want to be a member of a club that would have me as a member". I suppose in those cases of self-dislike "A person like myself" would be the very last source of good advice :)

Either way: nice post Steve Rubel.
Micro Persuasion: Trust in Peers Trumps the "A-List," Study Finds