A vision, from Seth Godin, of a retail experience so wonderful that you might actually pay a dollar just to be in the space for a while.
Yes, it's a rural bookstore/lifestyle concept in Massachusetts, and how lovely it looks...
Here's what the blogger at Publishers Weekly thought of it:
http://www.publishersweekly.com/blog/ShelfTalker_A_Children_s_Bookseller_s_Blog/28758-A_Photo_Tour_of_the_Montague_Bookmill.php
A link to the place itself :)
http://www.montaguebookmill.com/
